BECOME THE BUSINESS OWNER YOUR CALLING NEEDS YOU TO BE
Founders Society
12-month coaching community to give you the knowledge, practice, and expert insight to take you from a sometimes side hustler to a full-fledged Kingdom founder.
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what's included
about
Doing it
doesn't have to mean doing it
What an incredible feeling, to know that you were made to serve, to speak, to write, to coach, to capture, to create. But it turns out that being equipped to do your calling isn’t the same as being equipped to build and run your own business.
You’re not crazy, wrong, or broken—it’s a whole new identity & skillset to own. That’s what Founders Society is for!
ohh, i'm in
yourself
alone.
Can I peek in your mind real quick…
Going all-in just to screech to a halt two weeks later…and repeat
Scouring your hero’s social media for their whole business strategy
Struggling to hold both business wisdom & Kingdom values
You feel convicted that it’s time to start, and so you start posting like crazy on social media…only to stop after 5 posts because you’re exhausted and confused. We’ll see you back here at the start in 4 weeks or so.
You likely got into this game because you saw someone you admired doing something similar on the internet. So instead of figuring out how they started, you’re trying to take cues about their whole business from just their Instagram posting. And you are tired, to say the least (and nowhere closer to making your own calling gain traction).
Anytime money or sales or websites or marketing come up, you shrivel. “All I want to do is [FILL IN THE BLANK] (write, create, coach, etc.)” you say, and feel like desiring an income from this calling is somehow a sinful thing.
I’m going to keep sitting with it and see how I feel God leading. I cannot express how grateful I am for the founders society. It’s just so so helpful and I feel totally equipped to step into this thing. To grow and launch a business and know exactly what I’m doing and where I’m going and why I’m doing it.
Abigail D.
I cannot express how grateful I am for the founders society.
you need
Learn how to treat your calling like a business and not a passion project
Long-term accountability and support
Personalized insight vs. generic information
Passion might get you started, but it’s a poor well of motivation to keep you going. Instead of waiting for your feelings to guide your progress in your calling, you’ll learn the foundational practices of business, marketing, and entrepreneurship to give you structure so that when your passion rises and falls, your business results won’t change alongside.
Those short bursts of information? Yeah, I don’t think it’s working. Instead of another 4-week power program, you need someone who will walk with you through many seasons of your life and growth, to help you build up your number one support system: Confidence in yourself as a business owner to figure out any problem that comes you way. A 4-week course can’t do that.
Information is power, for sure. But if information alone was what was keeping you stuck, a quick Google search would get you going again. And here we are.
You need someone to help you know what you don’t know, how to act differently in light of your new info, and how create feedback loops that build momentum for you. A coach alongside curated information? Now THAT’S power.
I’M SO HAPPY TO WELCOME YOU TO
A 12-month coaching program crafted specifically for Kingdom women ready to channel their passion into a sustainable, profitable, impact-making business (for REAL this time).
get in now
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
Founders Society is an entire year long, and that’s because we believe that you’re in this for the long haul. You don’t need another 4-week power program; you need sustainability and accountability as you keep moving forward.
Once you graduate, you are more than welcome to stick around for $97/month!
12 months of coaching
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
You’ll have 12 months of access to the 6 modules of the Kingdom Business Foundations Course, which gives you the curated foundations of what you need to know to turn your calling into a profitable business.
kingdom founders course
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
Our weekly calls are designed to be a little shot of momentum when you need it most! We alternate between office-hours-style Q&A calls and coworking calls. This way, you can get your questions answered, get real-time insight, and practice carving out time to invest in your business development.
weekly meetings
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
Every module includes real-world assignments that, when completed, lead to the building and launching of your business! When you submit your assignments, Victoria will personally review and provide feedback on every component.
hands-on assignment review
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
Founders Society gals are the realest of women. Women with kids, full-time jobs, aging parents, fresh out of college, navigating this new world—we all have full lives to work with, and we all are committed to serving Jesus through this work.
You are in the greatest of company. There are spaces inside Founders Society to connect with others about business things, of course, but there are also personalized groups to help you meet others who just like what you like!
intimate cohort community
12 months coaching
kingdom founders course
weekly meetings
Hands-On Assignment Review
Intimate Cohort Community
earn real-world rewards
The more you put into Founders Society, the more you’ll get out. This is true just in your business, and it’s true with Rewards!! We have a reward structure to help you get what you need at just the right time.
When you submit homework, reach milestones, attend meetings, complete courses, and participate in the community, you’ll earn points that earn you service discounts, template access, coaching sessions, and so much more.
earn real-world rewards
So, what's inside founders society?
a detailed roadmap to get your calling out there
modules and flow
12 months is a long stretch of time. We've planned for every moment, so that you can take small steps forward daily to get your calling to a place you've only dreamed of.
month 1
Module 01: Business Foundations
Determine the precise overlap of your calling and what your people need to craft a focused, aligned, and profitable business concept. We’ll also cover the nitty-gritty of incorporating your business & make major mindset headway in thinking like a Kingdom Founder.
PROJECT: Complete the first part of your business plan (foundational business purpose, audience profiles, industry analysis); incorporate your organization; set up your banking.
month 2
Module 02: Craft Your Offers
Create a business plan made up of fine-tuned and niched-down offers that leverage the best of your skills in the whitespace of your industry. You’ll make your first financial projections and suppliment with additional revenue streams.
PROJECT: Finish your year-one business plan (offer details, revenue streams, financial projections).
These months are used to catch up from previous months (because life is always life-ing) and take what you’ve learned to the next level. If you need extra time to finish content or your projects, take it! If you're itching to keep going and have energy to spend, then bonus workshops will be available for you to go deeper and wider.
month 6 and 7
Module 04: marketing & sales
More than tips and tricks to Instagram fame, you’ll be educated on the principles of marketing and flex your creativity to create a marketing and sales plan that works for you, your business, and your people (hint: social media is just one lever of hundreds to explore). Sales make you feel yucky, or are you terrified of sales calls? You’ll leave this module with the confidence and peace to sell, baby, sell!
PROJECT: Create a 1-year marketing strategy & a 90-Day detailed marketing plan; create your first sales funnel; outline your sales call process if applicable.
refresh & prepare month
These months are used to catch up from previous months (because life is always life-ing) and take what you’ve learned to the next level. If you need extra time to finish content or your projects, take it! If you're itching to keep going and have energy to spend, then bonus workshops will be available for you to go deeper and wider.
month 9 and 10
Module 05: website
Finally, we come to bring your business to life on a website! You’ll learn the strategic skills necessary to build your own site, and get access to workshops and templates to help you DIY this massive piece of your business. You’ll leave this module with your first website completed, or your current website audited and refined.
month 4 and 5
Module 03: branding
month 11
Module 06: expansion & iteration
You enter this module with everything you need to make your business a reality. At this point, it’s reasonable to assume you’ve made a few sales and are ready to shift from building your business to running it. You’ll learn in this module how to track, iterate, and expand what you’ve created in Founders Society so far. Expect lessons on KPIs, campaigns, launch planning, team expansion, and profit reinvestsment.
Once your business is founded, it’s time to put some clothes on it! You’ll leave this module with a complete Brand Guidelines book that outlines your brand’s soul, language, and visual representation.
PROJECT: Complete your Brand Guidelines (voice, tone, colors, fonts, logos, core messaging).
month 3
month 12
refresh & prepare month
refresh & prepare month
These months are used to catch up from previous months (because life is always life-ing) and take what you’ve learned to the next level. If you need extra time to finish content or your projects, take it! If you're itching to keep going and have energy to spend, then bonus workshops will be available for you to go deeper and wider.
month 8
Victoria’s leadership is both inspiring and practical—she brings a bright, intelligent, and insightful approach to every session. Her heart for helping small, kingdom-minded businesses thrive is evident in everything she does.
Victoria has a gift for pinpointing where you may feel stuck in your business journey and offering actionable, realistic solutions. She helps set manageable goals that ensure progress while protecting against burnout—an invaluable lesson for anyone starting out.
The Founder's Society provides a well-rounded foundation to successfully launch and grow a small business with purpose and intention. It’s clear that Victoria is genuinely invested in the success of each participant. I highly recommend this program to anyone looking to grow their business while staying aligned with their faith and values.
Jennifer J.
Participating in The Founder's Society this past year has been an incredible experience.
I knew how to coach, encourage and equip women. These are the core of my giftings. Running a business...not so much. Founders Society was the key in helping me be a well rounded business women. After being a part of Founders Society I can say I'm more confident & equiped to run a business. A foundation was layed that will help me in any business I pursue.
Amy H.
After being a part of Founders Society I can say I'm more confident & equiped to run a business.
It's been so helpful to have coaching through the actual bones of starting a business, community who are in the same season, and an incredible coach to guide the entire process. Victoria is driven, vision minded and practical. She is going to dream with you, and guide you away from gimmicks and quick fixes and into systems that will work for you. I can't thank Founders Society, and Victoria enough. Highly recommend!
Sarah K.
Founders Society is the Kingdom minded, entrepreneur's dream!
Founders Society was such a huge help for me. As a service based business, I was completely unsure of how to start my business, grow that business, and eventually thrive as a business owners. Founders Society gave me the step by step playbook of where to start and where to go from there. It was so helpful and I learned so much. I feel very confident that I created a business that is founded on solid ground and will grow in healthy and kingdom minded ways. I would highly recommend Founders Society to anyone wanting to start a business but doesn't know where to start or where to go from there.
Abigail D.
i would highly recommend Founders Society to anyone wanting to start a business but doesn't know where to start or where to go from there.
join the founders society
⚡️ vip tier ⚡️
12 months access to Founders Society
30+ hours of training over 6 modules
Weekly live coaching
Real-world assignments with detailed review
Community access
$167 per month
$1,997 one-time payment
everything in the base tier, PLus:
Quarterly, 1x1 1-hour coaching call
private channel with victoria for coaching + live material review
vip cohort-only chat space
free access to bonus workshops + template library [coming mid-2025]
base tier
$247 per month
$2,997 one-time payment
retreat add-on
You want the best of both worlds:
A massive shot of momentum to start, and long-term accountability to keep you going.
The Founders Society Retreat is for you!
A 3-day retreat during MONTH 3 to kickstart your your calling. Here’s a taste of what’s in store:
✨ Craft your business plan
✨ Creative direction for your brand
✨ Group sessions
✨ 1x1 time with Victoria
✨ Relaxing activities, surprise treats, and delicious meals
The retreat also includes one-year access to Founders Society, the VIP tier. Applications are now open.
learn more + apply now
$499 per month or $5,997 one-time payment
Does not include travel or lodging.
Why applications? Because this is a very intimate cohort with limited seats, we want to ensure that this retreat is the perfect fit for your stage of calling development.
Which FOUNDER TYPE are you? Discover your unique strengths, stuck-points, and next steps. Plus, get a FOUNDER GROWTH AUDIT worksheet customized to your specific type so that you can start turning your sometimes-side-hustle into a true Kingdom organization.
take the quiz
find your
founder roadblock
take the quiz
If you’re ready to see your calling become the reality you dream of, it’s time to step into the identity of a business owner. Founders Society is here to guide you.
the time is now
enroll now
personalized insight
weekly coaching
Kingdom-focused business education
Imagine that one year from now, you…
Replace your 9-5 income with your calling-based business
Show up to work every day filled with joy and gratitude
Are free from fear around money and sales
Have mental and emotional freedom to focus on what matters most in business and life
Are closer to God than ever before
You feel confident in your calling, but you feel like a fish out of water as a business owner.
You’ve been stopping and starting your calling for years (and are ready to start…and not stop again).
You’re finally ready to try the slow-and-steady approach to success.
This is not for you if...
You’ve been reaching your business goals for at least a year.
This is for you if...
You’re ready to evolve from solopreneur to a larger team.
You want to get dollars + clients + success fast.
i've coached hundreds of women in their callings
Hi, i'm victoria
I’ve always had a conviction of God’s power to change the world through His people. And I’m equally sure that the world works hard to thwart the beauty and truth of this work. I started Yonder (then known as Awake & Seek) in November of 2020, and it took years to grow through learning (read: mistake-making) into the confident and success businesswoman I am today.
Perhaps like your calling, Yonder was born from a vision of expansion. Inspired by my home state of South Dakota and the promise in Ephesians 3 that we serve a God who is and does far beyond what we can imagine, I founded Yonder to take my calling as a coach and creative and stretch it farther and deeper.
At Yonder, I'm just as interested in who you’re becoming as what you’re creating. I'll take every moment in Founders Society with you down into the depths of your heart, values, and identity, and then back up into innovative impact strategies and action plans. Expect my signature style of aesthetic excellence, heart-centered coaching, and sharp strategic direction.
join the founders society
⚡️ vip tier ⚡️
12 months access to Founders Society
30+ hours of training over 6 modules
Weekly live coaching
Real-world assignments with detailed review
Community access
$167 per month
$1,997 one-time payment
everything in the base tier, PLus:
Quarterly, 1x1 1-hour coaching call
private channel with victoria for coaching + live material review
vip cohort-only chat space
free access to bonus workshops + template library [coming mid-2025]
base tier
$247 per month
$2,997 one-time payment
retreat add-on
You want the best of both worlds:
A massive shot of momentum to start, and long-term accountability to keep you going.
The Founders Society Retreat is for you!
A 3-day retreat during MONTH 3 to kickstart your your calling. Here’s a taste of what’s in store:
✨ Craft your business plan
✨ Creative direction for your brand
✨ Group sessions
✨ 1x1 time with Victoria
✨ Relaxing activities, surprise treats, and delicious meals
The retreat also includes one-year access to Founders Society, the VIP tier. Applications are now open.
learn more + apply now
$499 per month or $5,997 one-time payment
Does not include travel or lodging.
Why applications? Because this is a very intimate cohort with limited seats, we want to ensure that this retreat is the perfect fit for your stage of calling development.
Not sure if Founders Society is for you?
Let’s talk about it! Schedule a Discovery Call and let’s chat about your calling.
book your call
No. The course is dripped according to the schedule outlined above to keep you appropriately on pace! New course content is dropped on the first day of each month.
Will I receive access to the course all at once?
Founders Society uses Circle, Google Docs, and Canva most often as additional software. All of these have free versions! In your business journey, there is much you’ll need to pay for (like your website hosting platform, for example), but there will be no additional required costs to get the most out of this program.
What else will I need to pay for?
Sure wish I could, but that would be irresponsible. There are so many complex and contributing factors to growing your business, most of all that I can’t control the financial choices of other people. I can say that having you make real money that can support you is attainable and a hope of mine for you, and I will do whatever I reasonably can to help you build a business that has profit potential.
Can you guarantee that I’ll make money?
Nope! Founders Society is designed for called women across a variety of fields: Coaching, writing & speaking, small business, service providers, and more. I’ve coached women who work in HVAC as well as women who speak on stages. You might not find Founders Society your best fit if you plan on fundraising capital for your project.
Is this only for coaches?
You might love our retreat option. But also check your expectations, my friend. Even with the retreat, which helps you do a ton of the heavy lifting in that first quarter, your business will likely never be a set-it-and-forget-it kind of thing.
What if the slow-grow isn’t for me?
Yes! You can pay upfront, or monthly for any of the programs.
Are there payment plans?
FAQ
I’ve totally been there! If you purchase Founders Society and determine within 30 days that the program isn’t a good fit for you, reach out to me directly and we’ll discuss your refund options. This will be decided on a case-by-case basis, but you’re free to cancel your future recurring monthly payments at any time, no questions asked.
what if this is isn't for me? Refund options?
Alas, I am but one woman. As Elphaba would say: I’m limited. I will respond to messages within normal working hours (9-5ish, M-Fish). Those in the VIP tier will receive priority response, and have a private channel for real-time coaching and material review. So if you’re hoping to have an on-demand coach, the VIP tier is your best bet! But even then, you can expect me to respond within those working hours :)
will i get unlimited access to victoria?
Circle is a course and community platform. It’s the home of Founders Society! Your coursework, live sessions, homework, and community interactions are all hosted there. There is a desktop version and a phone app. Once you’re inside Founders Society, you’ll get a complete tour of Circle :)
what is circle?
Founders Society is a coaching community for DIYers; not a done-for-you service. So while you’ll be educated on marketing foundations, you’ll need to create all your own content. I’ll teach you the strategic flow of a high-converting website, but it’s up to you to design and build it. Make sense?
If you’re hoping to have a lot of the work taken off your plate, this isn’t the community for you (and I encourage you to explore our services!). There’s always the option to hire our team to complete some of these business-building tasks for you, but that’s not included in your purchase.
What WON’T I get in Founders Society that I might expect to?
If you participate fully, you will accomplish the following goals in Founders Society: Write a business plan, incorporate your business, create your offers & price them, create a financial plan for your first year in business, determine your verbal and visual branding, create your marketing & sales plan, master sales calls, build and launch your first website. Phew!
What exactly will I get out of Founders Society?
At Yonder, we don’t discriminate against anyone based on their religion (or anything else). But our content and coaching is deeply rooted in the Christian faith. If you don’t find yourself aligned with this value system, you might not find this as transformative a program as other programs might be for you.
Do I have to know Jesus to be in this group?
find your
founder roadblock
Take the Quiz
Which FOUNDER TYPE are you? Discover your unique strengths, stuck-points, and next steps. Plus, get a FOUNDER GROWTH AUDIT worksheet customized to your specific type so that you can start turning your sometimes-side-hustle into a true Kingdom organization.